Gina is an Executive Creative Director who directs, develops and meticulously executes all aspects of brand building including creative strategy, concept ideation, visual identity, typography and visual design, storytelling and content strategy for accessible luxury and lifestyle omnichannel retail and for nonprofit organizations.
She focused the Eddie Bauer DNA and evolved the brand storytelling from print to digital to all platforms and to every screen. She defined and created a unifying visual vocabulary, hiring world-renowned graphic designer David Carson and directed technical and sportswear photography from Mount Everest to the Chilean Andes to the digital in-house studio.
While at Talbots, Gina increased brand relevancy by directing all photography from national advertising campaigns featuring photographers Mert Alas and Marcus Piggott, and David Sims and actress Julianne Moore to directing the high volume of digital assets.
Gina was the Senior Art Director at Coach creating award winning creative for national and international communications campaigns for major store openings. During Gina’s tenure, the brand grew from $500M to $3B+.
Gina lives on Portage Bay in Seattle with her husband, son and Mini-Poodle, an occasional otter and a curious blue heron.